#Doomsday vault norway archive

Now, Oreo is joining the cast of snack foods that advertise to us while also reminding us of our own mortality amid a particuarly challening year amid a pandemic with an asteroid-proof doomsday vault in Norway. In fact, '#blockMrPeanut' went viral among critics. Today, the so-called doomsday vault in Norway is taking in its biggest deposit of seeds since vital upgrades in 2019. Peanut funeral-slash-Superbowl commercial after Kobe Bryant's death and went on to expand the bizarre universe of the mascot, explaining that 'when a nut like me completes its life cycle, our spirit moves to another shell.' The arctic permafrost offers natural freezing. Peanut before reincarnating him as Baby Nut, now known as Peanut Jr. The Vault is dug into the Platberget or plateau mountain near the village of Longyearbyen, Svalbard- a group of islands north of mainland Norway. The Global OREO Vault contains: OREO packs wrapped in protective mylar, keeping cookies safe from temps of -80° to 300☏. The IHOP stunt worked, but it looked tiny in comparison to Planters' campaign, in which it killed off mascot Mr. 'Literally everybody in the world now knows that IHOP is now selling burgers,' IHOP's president, Darren Rebelez, told Business Insider at the time. In 2018, IHOP changed its name to IHOb: International House of burgers, dropping the pancake-centric name. Today, even advertising campaigns that would have once seemed novel are passe. In this media landscape, it's not surprising that Oreo commissioned a 'doomsday' vault to preserve the iconic cookies in case of an asteroid. Pictures of delicious looking sandwiches aren't enough - brands have to start chicken sandwich wars, and carry the battles out on social media. It is essentially a huge safety deposit box, holding the world’s largest collection of agricultural biodiversity.

#Doomsday vault norway archive

Millions of these tiny brown specks, from more than 930,000 varieties of food crops, are stored in the Global Seed Vault on Spitsbergen, part of Norway’s Svalbard archipelago. A second doomsday vault will join the seed vault on Svalbard, with the new one offering an offline archive for important literature, data and other cultural relics. Oreo is following in the footsteps of recent marketing gimmicks, like Planter's Baby Nut or IHOP rebranding as IHOB.Īs the world grapples with a pandemic and speeds towards irreversible climate change, old advertising tactics don't work like they used to. Where is the doomsday seed bank located Spitsbergen.The marketing stunt was inspired by the Global Seed Vault, which protects a record of biodiversity. CNN's Arwa Damon gives a behind the scenes tour of the 'Doomsday' seed vault in Norway, that many believe to be the key to mankind's survival.Its managed by the Norwegian government, the Crop Trust, and the Nordic Genetic Resource Center (NordGen). Oreo created an asteroid-proof vault in Norway to store cookies and their recipe. The Svalbard Global Seed Vault, nicknamed the Doomsday Vault, is essentially a secure seed bank on the Norwegian island of Spitsbergen in the remote Arctic Svalbard archipelago.